Unearth Organics makes waterless tallow skincare in Ocala, Florida, from six USDA certified organic ingredients. As tallow was new to many shoppers, the brand’s first task was to build trust and spark curiosity at first glance.
Founder Daniel Boscaccy discovered raw beef tallow while searching for relief from his own persistent skin patches. The results inspired him to share it with others, and he needed a brand as thoughtful as the formula behind it.
The brief called for an identity that made six plain ingredients feel premium, kept Daniel’s story at its center, and gave customers a clear reason to move from water-based moisturizers to something that genuinely nourishes the skin.
For many first-time buyers, tallow was a fresh idea in skincare, one they knew better from the kitchen than the vanity. With more tallow brands entering the market, Unearth also needed a presence that was clearly and distinctly its own.
The strategy chose to celebrate the ingredient’s origins openly. Securing the Unearth name through an eighteen-month legal process also shaped the brief: the identity had to feel rooted, enduring and built for the long run.
The positioning rests on one idea: feed your skin, don’t coat it. The circular badge and UE monogram read like a maker’s stamp, while a hand-drawn pattern of cattle, herbs, roots and sunrises tells the brand story in pictures.
A palette of Terracotta Root, Clay Bark, Mineral Lake and Olive Moss grounds every touchpoint in the earth. On pack, each scent carries its own accent color, and a two-tone version of the pattern extends to stamps, tissue and print.
Unearth now has a system that holds together at every scale, from the favicon-sized monogram to fully patterned jars, gift boxes, apparel and signage. New products, from lip balm to baby balm, can slot naturally into the range.
Campaign lines such as Simplify Skincare and From Our Home to Yours carry the same warm confidence into social. The result is a small-batch Florida brand that speaks about tallow with pride and presents it with the polish of an established name.
